Saturday, November 28, 2009

eBay Sales Map - Holiday: Black Friday 2009

Friday, November 27, 2009

Facebook Marketing: IKEA's Genius Use of Photo Tagging

Wednesday, November 25, 2009

“He does the work of three men: Larry, Curly, and Moe.”

Friday, November 13, 2009

Elgan: Online publishing for the cheap and lazy

Wednesday, November 11, 2009

4 Social Media Stories: The Good, Bad and Ugly

Thursday, September 04, 2008

How to Set Google Chrome as Your Default Browser in Windows XP, Windows 2000 and Windows Vista - Important for eBay Pages

This post, which shows you how to change your default browser to Google Chrome in Windows XP, Windows 2000 and Windows Vista, may not initially appear to fall under the marketing category... however, I'll explain further in a minute. It's important for eBay sellers, too, not just marketers in general.

Google Chrome is the new browser from the folks at Google. If you're looking for reviews of the browser, check here: Awesome Google Chrome ReviewSummary of Google Chrome Reviews at UK Telegraph (includes TechCrunch, Walt Mossberg, CNET, Gizmodo reviews and more), andGoogle Chrome Review from PC World.

So, Google Chrome is pretty cool and very fast when compared to other browsers like FireFox and Internet Explorer. I like it, and I wanted to set it as my default browser on a couple of the machines here. 

Here's the correct process for doing this manually on Windows XP, 2000 and Vista (thanks to Mozilla):

Setting default browser manually

You can set the default browser in Windows 2000 (SP3+) Windows XP (SP1+) and Windows Vista using the "Set Program Access and Defaults" feature (renamed "Set Program Access and Computer Defaults" in Windows Vista). [2]

  • Windows 2000: "Start -> Control Panel -> Add or Remove Programs -> Set Program Access and Defaults"
  • Windows XP: "Start -> Control Panel -> Add or Remove Programs -> Set Program Access and Defaults -> Custom"
  • Windows Vista: "Start -> Default Programs -> Set Program Access and Computer Defaults -> Custom" [3]

(Windows XP/Vista: Click the icon to the right of "Custom", to expand the category.)

You will see Internet Explorer and other installed browsers listed under "Choose a default Web browser" . Select "Mozilla" (Suite), "SeaMonkey" or "Mozilla Firefox" (in some cases, "Mozilla Firefox" may not be listed; to add it back, reinstall Firefox [4]).

If the above doesn't work or if the "Set Program Access and Defaults" feature isn't available in your Windows version, you can manually set the default browser by selecting it as the the default program for individual file types and protocols as follows:

  • Windows XP and earlier: Open the Control Panel from the Windows Start menu.
    • In Windows 2000 and earlier, or if Windows XP is using the Control Panel "Classic View": Click on "Folder Options -> File Types".
    • In Windows XP, if using the Control Panel "Category View": Click on "Performance and Maintenance". Then, click on "File Types" in the left column under the heading "See Also".
  • Windows Vista: Click the Start button, open "Default Programs" and then click "Associate a file type or protocol with a program". [5]

Assign the following protocols and file types to the browser you wish to set as default:

  • URL:HyperText Transfer Protocol
  • URL:HyperText Transfer Protocol with Privacy
  • URL:File Transfer Protocol
  • HTML File
  • HTM File (optional)

Note that you may find the URL protocols listed above under extension "N/A" or "(NONE)".

The reason I think it's important for marketers to install and use this new browser are many:
  1. You need to know how your Web pages and eBay listings look in this new browser - If you don't have consistency across all four major browsers (Safari included.. perhaps Opera deserves a mention, too), you're not communicating consistently.
  2. If anything doesn't render correctly you need to fix it ASAP. I surfed to JCrew's site yesterday, and a lot of their images don't render in Chrome, while they do quite nicely in the other browsers.
  3. Users are hopping on the new Chrome browers in huge numbers. They're installing it like mad because of Google's exposure. Again, if your sites don't look good on Google Chrome, you may have a problem on your hands. This applies to things beyond just generic looks, as well... like shopping carts, Java script, widgets, sign up forms, AJAX and so forth. 
Take a look and make sure you're good on Google Chrome.

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Wednesday, May 14, 2008

The Obvious "Secret" All World-Class eBay Sellers Obey

Home-based eBay sellers are constantly assaulted by temptations, distractions and diversions. The Tivo is full of your favorite recorded shows. Your children need some sort of assistance. The fridge beckons. A new article (or blog post!) grabs your attention. All these things take you away from your most profitable activities – which include listing, site design, promotion, PR, branding, direct mail and so forth.

Everyone talks about how “ACTION” is so important. But, beneath that little secret is the real one – “The START.” The start is crucial to action. Starting something -- anything -- is often the eBay seller’s biggest challenge. There are so many reasons not to start. But the accumulation of false starts, and start denials eventually adds up to poor performance and results. The mind that doesn’t start is the bad mind at work. It’s the same one that doesn't want to get up at 5AM. The one that goes for chocolate rather than broccoli.

If you start something.. anything.. however.. it eventually produces good stuff. A plan, process or outline that’s in place helps guarantee good stuff. Because, everyone knows that some do’ers do the wrong thing. That can be very dangerous.

There’s a science that studies “bad actions,” and it’s covered quite well in a book called Deep Survival. This is where people make rapid, “blink” decisions in survival situations and fail miserably (usually resulting in death). Fortunately eBay is a more forgiving environment. If you fail, you get tons of data that shows you where you went wrong. And you can always fix things and try again. That’s not so when you’re climbing Everest.

Now.. in the interest of starting something, I’ll clam up and let you launch that next critical action.

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