Ogilvy Advertising Quick Facts

• You can judge the vitality of a company by the number of new products it brings to market. 35% of supermarket sales come from products that did not exist 10 years ago.
• Sales are a function of product value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.
• There is no correlation between quality and price (numerous scientific surveys have demonstrated this). The higher you price your product, the more desirable it becomes in the eyes of the consumer.

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