Tuesday, May 10, 2005

Well-Crafted Benefit Messages Are All Around You

Sometimes I write this blog on a laptop in a courtyard near a Pilates studio. The studio has a benefit pitch written on the window. It’s a quote from Joseph H. Pilates himself: “In 10 sessions you feel better…. In 20 sessions you look better…. In 30 sessions you’ll have a whole new body.”

How about that! A promise, a dream, and a plan of action for achievement—all in one simple little sign on the window.

That's good marketing! Take this simple approach with your eBay listings, and watch your products sell like hotcakes.

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