Friday, June 10, 2005

Marketing and Liking

Andy Uhlig over at posted a short, powerful "Top 7" article by Jo Han Mok. It's called 7 Things You Must Do If You Want To Increase Your Traffic.

I would also add that you should personally mix with people in your industry (customers and other experts) to show them that you like them.


Yes - this has been upheld by psychologists. People who understand that the person selling them something likes them also understands how that person will work with their best interests at heart. It's got to be genuine, of course. And it doesn't matter if they don't like you! This liking will open doors for you, increase your traffic, and help build your business perception (or brand) into one that customers respect and admire.

BTW, is there any magic to the number 7? Just wondering -- my new eBay book is called "The 7 Essential Steps to Successful eBay Marketing."

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