Monday, June 06, 2005

Top 10 Lists Are Cool

Top 100 lists are even cooler -- if you have 100 things to list. This list -- by marketing, social networking and buzz expert Chris Abraham -- has been open in my tabbed browser for several days now. I know I'm going to get into it soon and check out everything (tech/software/hardware recommendations). Until then, it just sits up there and drills the words Chris Abraham into my subconscious.

The marketing writing point here is that you should use Top X lists. They come in many flavors -- with "Top 10" popularized by David Letterman, "50 Ways to Leave Your Lover" popularized by Paul Simon, and "The 7 Essential Steps to Successful eBay Marketing," popularized by yours truly.

These types of lists always capture attention, the numbers POP, and the whole format draws people in by asking them to make a judgment on the validity of the claims. If you have a good supporting list, these formats can really work wonders for your authority and expertise positioning.

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