Thursday, September 15, 2005

eBay Marketing Secret: How to Be Lucky When Selling

In Twyla Tharp’s book The Creative Habit, she talks about luck and where it comes from. Her examples deal with the dance and theater context, but some of her ideas apply to marketing and selling, as well.

Here’s one: “I don’t use [the word luck] lightly. Generosity is luck going in the opposite direction, away from you. If you’re generous to someone, if you do something to help him out, you are in effect making him lucky. This is important. It’s like inviting yourself into a community of good fortune.”

This is one of the feelings or attitudes necessary for long term business success. First you give, then you get. Dr. Robert Cialdini supports claims like this statistically in his excellent Influence: The Psychology of Persuasion.

Those that build good content and information begin to gather followers. Those that develop useful email newsletters that support their eBay businesses inevitably prosper. There are other techniques that “link up” the selling process, like making offers and closing throughout listings. However, this spirit of giving should be at the heart of every entrepreneurial undertaking.

The reason why you give doesn’t have to come from some touchy-feely new age place, either. You can be on a quest for self-aggrandizement. That’s ok – as long as you’re providing others with value and opportunity. You can truly want to help people lead easier, safer, more prosperous, healthier lives. Maybe that’s even better. Who knows? Whatever helps you take action and do the work should be good enough… And the world turns.

Check out my othe post on this same subject.

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