The 3 Advertising Fundamentals

When writing an eBay description, a title within a description or cross-promotion within a follow-up email, you need to keep some fundamentals in mind.

Paint these three ideas on your walls. Put them in a calendar pop-up that launches every hour. Tattoo them on the inside of your skull.

Capture Attention
Communicate
Persuade

If you do these three things well, you'll outsell 90% of your competition. You can't rely on one or two to do the job. They all have to work in concert. And don't get too artsy or creative with the first one. Keep to the context and benefits of your product/service, and you'll be fine. Think about how the reader of your words will come out ahead by purchasing your product, and then write to that. That's your psychological target.

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