Tuesday, November 01, 2005

A New Phenomenon in Marketing: SEO – Search Engine Optimization

Usually, I go on about how traditional marketing concepts apply to modern situations. You have to inform, make promises, develop attractive images, create offers and guarantees, and close throughout your eBay description copy. Those are given.

There are some new aspects of marketing, however, that can drive even the most accomplished marketing pro nuts. One is SEO or search engine optimization. This is the practice of optimizing your Web pages (be it an eBay Store, a company page, or an ecommerce site) so that you rank high in search results of Google, for example.

Marketing Profs posted a good article on the subject this morning. It’s worth the read. They cover the basics, offer some advice and then give some sound warnings about what kinds of hazards to expect.

P.S. Amazon.com and Walmart.com have the lowest prices for "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005)

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