Tuesday, February 07, 2006

Feb 6 Web Seminar: How to Build an eBay Business that Generates Repeat Sales and Loyal

I’ll be the guest speaker on a Webcast this evening @ www.ConversationsWithExperts.com

Pop in and have a listen or catch the archive.

Description below:

How to Build an eBay Business that Generates Repeat Sales and Loyal
Customers

Wednesday, February 8, 2006, 8:30 p.m. ET
Guest Expert: Phil Dunn, author of “The 7 Essential Steps to Successful
eBay Marketing”

In recent years, eBay competition has become fierce. Tens of thousands
of new sellers have entered the eBay marketplace, including large-scale
retailers with the edge of professional marketing expertise and
power-house corporate experience. The eBay market has also been flooded
with small-time sellers, who sell at low margins for little profit and
make it difficult for other sellers to compete with their prices.

To succeed, you need pay attention to how you “market” your products.

In this discussion you’ll learn how to:
Understand buyers and position your products for faster, higher margin sales Present products more persuasively (in visual and in written form) Create urgency and sweeten the deal Differentiate your business from competitors Cultivate loyal customers and build positive feedback

Discover what makes buyers choose one item over an identical one, and
learn why customers come back to trusted sellers time an again.

Phil Dunn is co-author of “The 7 Essential Steps to Successful eBay
Marketing.” He’s also a marketing writer and strategic consultant for
Fortune 500 companies (Microsoft, Hewlett Packard, Pitney Bowes, Toshiba
Medical, IKON) and eBay businesses. With persuasive writing and
time-honored marketing approaches, he has sold everything from $22
haircuts to $50,000 cars to $1 million software licensing agreements.

Register: www.ConversationsWithExperts.com


Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Please read our book in the local library for for free. Or get it for 32% off the cover price: "The 7 Essential Steps to Successful eBay Marketing"(McGraw-Hill, 2005). Walmart.com sells if for 36% off!

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1 Comments:

At 7:38 AM, Anonymous Joe said...

Thanks for your conversation with experts. I listened to the podcast today and found quite a few tips from the conversation. I have been selling since 1999 on eBay and I also have a webiste to sell my products. I agree about using eBay as another sales channel. I have been attending eBay live the last couple of years and I have always walked away with great products or ideas to grow my business. I have realized with podcasts and your blog there are more resources for me to improve my business, Thank you for a great discussion.

 

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