Wednesday, April 18, 2007

The Universe Wants eBay Sellers to Develop a Niche

"The Universe" (some call this Google) wants you to develop a niche market. We discuss this concept at length in The 7 Essential Steps to Successful eBay Marketing. I come across it every day, however, in one form or another.

Basically, the sooner you narrow your selling focus to a particular product line, a particular service delivery model, or a particular mode of selling, the sooner you'll start differentiating your business and finding your market. You'll start finding the people and customers that are meant for you. The fact is that you're not going to hit home runs in the "Wall Mart" game where you sell everything under the sun or anything that comes across your desk.

Niche helps you focus your expertise and zero in on customers like a laser. It also helps you climb the Google rankings (for ecommerce sites, Google Base listings, Froogle position, and linked eBay listings).

The sooner you develop your niche, the sooner you start making recurring dough. Think about it.

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