Saturday, June 30, 2007

Google - eBay War Affecting Ads, Sales and Profits?

So eBay and Google are in a cat fight. The former just suspended AdWords purchasing because of a party Google launched in protest of eBay's decision not to allow eBay sellers to utilize Google's checkout service (during eBay Live).

Here are some additional links describing the brouhaha:

What does this mean to you, the eBay seller? Will limited Google AdWords advertisements impact the exposure your products get outside of eBay? Have you been able to track or measure this?

I'm very interested in any observations you have on the subject and any impact you've seen in the market place. Please comment below. Thanks.


Thursday, June 21, 2007

Good-Unexpected Things and eBay Marketing

Sometimes “marketing” is just that
simple – it's getting things out into the market. On eBay, we often
get all caught up in how things are presented, what color the font
is, how many photos there are, etc. Yet, many of the best eBay
sellers merely push product out into the market and see what sticks.

I'm not saying that presentation isn't
important. Heck half of my book, The 7 Essential Steps to Successful
eBay Marketing is about presentation
. It's just that the initial
action – putting “stuff” out there – is perhaps more
important. It's the initial movement that starts the inertia.

Robert Von Oech wrote about this this
morning in his post on “Good-Unexpected Things.”
Read it and
you'll get a better sense of where I'm coming from.

Marketing is participating.

Have a great day & happy selling.



Monday, June 18, 2007

Darple, eBay and Bidding Without Fear - Good Model for eBay Sellers

Darple is an eBay-like Web site that allows bidding on multiple items.. without buying multiple items. When you win an item, your other bids for similar items are automatically withdrawn. It's pretty cool. My local paper wrote an article about it this morning. eBay should be doing this. They'd get a lot more activity, and pricing would reach realistic levels quickly because serious buyers would be able to rapidly place bids without worrying about ordering multiple items. As a buyer, you wouldn't have to spend so much time surfing eBay itself and mulling over choices. You'd just search, bid and wait for everything to shake out.

Do you think a feature like this would boost or erode pricing levels on eBay? That's the most interesting question, I think.

Please comment below and let me know what you think. Thanks.

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