Google - eBay War Affecting Ads, Sales and Profits?

So eBay and Google are in a cat fight. The former just suspended AdWords purchasing because of a party Google launched in protest of eBay's decision not to allow eBay sellers to utilize Google's checkout service (during eBay Live).

Here are some additional links describing the brouhaha:

http://tinyurl.com/ysj52j
http://tinyurl.com/yo7hna

What does this mean to you, the eBay seller? Will limited Google AdWords advertisements impact the exposure your products get outside of eBay? Have you been able to track or measure this?

I'm very interested in any observations you have on the subject and any impact you've seen in the market place. Please comment below. Thanks.