Thursday, June 21, 2007

Good-Unexpected Things and eBay Marketing

Sometimes “marketing” is just that
simple – it's getting things out into the market. On eBay, we often
get all caught up in how things are presented, what color the font
is, how many photos there are, etc. Yet, many of the best eBay
sellers merely push product out into the market and see what sticks.

I'm not saying that presentation isn't
important. Heck half of my book, The 7 Essential Steps to Successful
eBay Marketing is about presentation
. It's just that the initial
action – putting “stuff” out there – is perhaps more
important. It's the initial movement that starts the inertia.

Robert Von Oech wrote about this this
morning in his post on “Good-Unexpected Things.”
Read it and
you'll get a better sense of where I'm coming from.

Marketing is participating.

Have a great day & happy selling.




At 6:02 PM, Blogger Suzanne Wells, eBay Power Seller said...

Excellent point, Phil. eBay is all about experimenting. What works today may not work 3 months from now. Heck, I have tried all kinds of product lines from military surplus, to fine china, to lingerie. You have to be willing to take a risk once in a while to keep things fresh.


-eBay Power Seller,Author, , and Mom of 2 in Atlanta, GA.


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