The Care and Feeding of eBay Customers
"Be it furniture, clothes, or health care, many industries today are marketing nothing more than commodities -- no more, no less. What will make the difference in the long run is the care and feeding of customers."
-- Micheal Mescon
This is true on eBay as well as in the brick and mortar marketing world. Customers need attention, sustained dialogue, service and respect.
P.S. Amazon.com and Walmart.com have the lowest prices for "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005)