Monday, September 17, 2007

eBay Seller Words of Wisdom from Thelonius Monk

"The only cats worth anything are the cats that take chances.”

-- Thelonius Monk

Half the celebrated marketing coups you hear about originated with individuals that stepped outside the lines and took some risks. They didn’t sit tight and produce pedestrian advertising campaigns. They didn’t check their personalities at the front door and produce bland marketing campaigns.

Think about Starbucks, MTV, Tivo, Miller Lite, Google, Tazo Teas, and Fox Broadcasting. They didn’t stick with conventional wisdom and invent products that toed the line.

Are you taking chances? Are you adding creativity and originality to your listings? Do you care about how people feel when they enter your eBay store? Do you look for newer, better, more interesting products to sell?

The person that answers “yes” to these questions is pulling ahead of the pack, getting higher bids, and charging a little bit more for their products.

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