Tuesday, August 28, 2007

Do You Have the Guts to Sell?

Marketing Plans Should Challenge the Marketers

“If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

Chapter 1 of The 7 Essential Steps to Successful eBay Marketing covers this in-depth, and it points out the unique areas you need to tend to as an eBay seller.

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About.com has a lot of great resources for business people. I've been there dozens of times for specific small business information pertaining to marketing, legal, advertising and operational advice.

They plugged this blog and the 7 Steps eBay book recently, and it's been great for book sales and site traffic. I just want to publicly thank Mr. Scott Allen for checking out the blog and rating it so highly. He even rated some of my posts to give readers some indication of what he thought was valuable.

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