Coca Cola, Oprah Winfrey and Wendy’s Use eBay to Cozy Up to Customers

Earlier this month, USA Today ran an interesting article about how big brands are using eBay to build buzz around their products and sell related products.

This got me thinking. Is there a way to hitch your eBay wagon to the bigger brands and cash in on some bigtime promotion and publicity? Could you be the kind of vendor who sells the “Zero-inspired jewelry” that’s mentioned in the article? Are there other avenues into this market?

Also – can you use the popularity of certain trends, fads and well-known advertising campaigns to gain visibility with your eBay products? Remember a while back when I blogged about How Paris Hilton and Nicole Ritchie Can Help You Connect with Customers? I think we’re talking about something similar here.

Let me know if you have similar ideas or approaches that have worked. I’d be happy to get into your successes (and failures, too) here on this blog. It will help all of us.

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