What Is Web Usability?
Web usability is a fairly new catch phrase in the design world that refers to measuring the quality of a visitor’s experience on a particular Web site, including your eBay listings and Store. Usability addresses questions about how easily the visitor can find the information she is seeking and how pleasant her experience is on the site. It is the study of Web aesthetics, navigation, and accessibility of information.
We’ve all suffered through Web sites with poor usability. They are riddled with pop-ups, advertisements, difficult to read text, obnoxious graphics, illogical organization, and worse. The result of this poor usability is wasted time and intense frustration. We quickly click away to another site, never to return.
As the Web continues to grow, its users are becoming more sophisticated by the moment; most users have an extremely low tolerance for poor design. Your customers know good Web design when they see it, and it’s important that you give it to them. Good usability design lends your business the mark of professionalism and distinguishes you from competitors.
Technorati Tags: ebay, marketing, book, books, business, advertising, ecommerce
posted by Phil Dunn - qualitywriter.com @ 10:59 AM
3 comments
3 Comments:
People tend to underestimate the value of a well-designed web page. Even though content is the most important, I believe design runs a very close second. Quality content will be ignored if there is poor design.
Agreed -- there needs to be a clean, balanced approach to design, usability and content development. So many eBay pages can benefit from some simple pointers. Chapters 3, 4 and 5 of "The 7 Essential Steps to Successful eBay Marketing" cover these areas.
~angel~
I checked out your blog. Nice stuff -- and designed well!
I write for CMP's Techbuilder.org (recipes/articles that show people how to build cool/edgy technology stuff). I'll be launching a blog that directs people to those articles and other "builder"-type sites. Maybe we'll have some cross-over traffic. Keep in touch... phil@qualitywriter.com
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