Sunday, June 12, 2005

Custom eBay Product Configuration

Excerpt from "The 7 Essential Steps to Successful eBay Marketing."

Provide Custom Product Configuration

Infopia’s Configurator ( helps sellers offer buyers a way to create their own customized items (think computers with different components, or different sizes and colors for clothing and shoes). Dell and Nike offer the most high-profile examples of how this works outside of eBay. You can get any kind of custom computer from Dell by clicking through their site, and Nike allows you to design your own shoes on theirs.

For eBay, Configurator allows the seller to create one listing with a variety of item options at different price points. The buyer clicks the options they want and Configurator automatically generates a “Buy It Now” listing with the price adjusted according to the customer’s selections.

The Configurator encourages buying behavior by empowering buyers to make their own choices and involving them in a personal shopping process. Configurator also has the potential to save sellers a lot of money in listing fees since you only need to create one item listing with the Configurator. This gives you more money to invest in fancy upgrades like ‘Home Page Featured’ to gain maximum exposure. This is a prime example of demand-driven commerce – with minimal effort and expense on your part and happy customers who have chosen the exact product they want. Figure 2 shows an example of the Configurator in action. Figure 2: This sample eBay Listing uses the Configurator interface, allowing buyers to build their own computer with different components at different prices.

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