Friday, July 01, 2005

New eBay Book Reveals Marketing Strategies that Build Repeat Sales, Loyal Customers

New eBay Book Reveals Marketing Strategies
that Build Repeat Sales, Loyal Customers

New York, NY, July 1, 2005 – Most eBay sellers rarely follow up with consistent marketing efforts. They simply cash the PayPal credit and vanish into bits and bytes. “I’ve been buying on eBay for more than seven years, and in the 1,000+ packages I’ve received from eBay sellers, only two have included any kind of marketing push,” said eBay aficionado Janelle Elms.

That’s a shame, because it’s common business wisdom that the people who have already bought from you are your most likely future customers.

Elms is one of the authors of the new eBay book, “The 7 Essential Steps to Successful eBay Marketing,” which debuts at eBay Live in San Jose (June 23-25). “Too few of the millions of eBay sellers are taking the time to ask buyers to come back and spend more money,” said Elms. “They could triple their business if they grasped just a few marketing basics.”

Elms is an eBay University lead instructor, author, and eBay Silver PowerSeller. The new book, which is geared towards advanced eBay sellers but is certainly accessible for new sellers, shows eBay sellers all kinds of low-cost or no-cost marketing ideas. The strategies help sellers build their brand, generate repeat traffic, build customer loyalty and boost profits. It also catalogues and explains dozens of new eBay tools and applications that help people sell more efficiently and profitably on the site.

The McGraw-Hill release will be available this July, online and in bookstores across the country. The authors maintain a blog, http://ebay-marketing.blogspot.com, and an eBay Group (eBay Marketing Success Strategies) that offer bonus material, updates and excerpts from the book.

Contact: Bettina Faltermeier
212 904 3604 Tel
bettina_faltermeier@mcgraw-hill.com

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