Tuesday, June 28, 2005

eBay Marketing Tips: Selling – Writing - Speaking

  • The message is about the reader and his interests, needs, and desires, not you and your wants.
  • It should contain some significant promise of benefits (again to the reader), implicit or stated.
  • The benefits should be concrete -- easy for your reader to imagine.
  • Any claims you make should be supported by facts.
  • Difficult concepts should be included only if you can clearly illustrate them with examples and analogies.
  • Simple is better. One overriding idea presented repeatedly in different ways and with building evidence is much stronger than a string of related but distinct ideas.


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4 Comments:

At 5:26 PM, Blogger Brian said...

A great place to start for wholesale product is www.mrbuys.org... They offer a $10 website membership for a site that list numerous true wholesale sources. For me it was the best $10 I ever spent!

 
At 11:31 AM, Blogger Phil Dunn - qualitywriter.com said...

Thanks for the tip Brian. If anyone else finds this site useful, please let us know. Sourcing is such a critical aspect of the whole marketing process.

 
At 9:40 AM, Blogger American Soldier said...

I personally don't think you should ever pay for membership to a wholesale web site. I have paid for and strongly suggest the wholesale list from world wide brands because they activly seek out new wholesale companies that will sell to eBay sellers. As far as paying a company for the chance to sell their product seems a little fishy to me.

 
At 8:21 PM, Anonymous Anonymous said...

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