Wednesday, June 22, 2005

How to Ask for Referrals

I receive a great newsletter everyday called Early to Rise. It features collections of articles and tips for passionate/enthusiastic businesspeople and entrepreneurs -- everything from business strategies to health tips.

This morning, the email newsletter included a great article on asking for referrals. They'll post the article tomorrow (it appears from their site).

Here's the gist... When you ask for referrals, use open ended questions -- preferably ones that start with the word "Who." As in, "Who else do you think could benefit from the products/services I offer?" Closed ended, yes-or-no questions (as in most cases) make it too easy for the person to decline.

The article also talks about how many referrals to ask for (hint: the more the better, according to their research). In addition to asking for referrals in person, you should include requests for referrals in your email correspondence, in your newsletters, on your eBay listings and on any other Web commerce sites you host. You'll actively build a future for your business and spread the word quickly about your success and value.

Now -- here's my chance to ask you for a referral. Who do you know that would benefit from the information posted in this blog? How many people do you know that would get value from "The 7 Essential Steps to Successful eBay Marketing?" Think of 6 or 7 people you could send my way and email them this URL as well as the URL to the book. Thank you so much. Your help is greatly appreciated. -- Phil

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