Wednesday, July 06, 2005

Ogilvy on Web Sites

This from John Forde's great newsletter -- Copywriter's Roundtable.

"To paraphrase a David Ogilvy example, if your customers look at your home page and say 'Wow, what a website!' then you're doing something wrong. But if they look and say, 'Wow, what a product'... you're on the right track."

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