Wednesday, October 05, 2005

I Know What´s Hot on eBay -- Part 1

I have another 2-part article for you from eBay consultant Jen Cano. I’ll post part 2 this afternoon. Enjoy.

I Know What´s Hot on eBay
by Jen Cano, eBay Certified Consultant

Some would have you believe that there´s a simple answer to what’s hot on eBay. Well, I´d agree—to a point. That simple answer is a starting point. But, to find out what works on a practical level, you have to delve a little deeper to find the answer for specific product offerings.

Last week, I promised you an article that would tell you how to use eBay´s list of super-hot items, together with DeepAnalysis, to discover new hot-selling items.

eBay´s Hot Categories List
We´ll start with the Hot Categories report eBay publishes. You can find the report at eBay keeps this report up to date and organizes their findings into categories.

The report shows the "hotness rating for categories all the way down to level 4 categories. They´re rated Super Hot, Very Hot, or Hot. I, of course, looked for a Super Hot level four category, and found it in Clothing > Girls > Shoes > Boots. I chose this category because, as a mom, I have some interest in children´s clothing.

To create a winning auction, though, I really need to know which brand, which style, and maybe even which size will give me the most successful sales rate and the highest price. For that, I turn to DeepAnalysis.

Getting Specific with DeepAnalysis

For my initial research, I entered just the category (57976), selected 1000 auctions, and hit the Start button. The research came back with all 1000 auctions, averaging a 62% success rate and an average sales price of $15.90 for the last thirty days.

62% is fine, but I was on a hunt for a hot-selling item. I needed to find out what kinds of boots were selling most often and for the best price. To begin finding this out, I went to the Keywords tab.

About the Author
Jennifer Cano is a certified eBay consultant and Senior Editor for Bright Builders, the makers of HammerTap. She is also an editor for eBay Radio.

© Bright Builders, 2006.

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