Wednesday, September 28, 2005

4 Questions That Help Define Your eBay Niche

* Who are you?
* What are you doing?
* Who are you helping?
* How are you different?

Answer these, and you’ll start to understand why you’re in business. I like to apply this quick list to every selling consultation and marketing positioning job I start. It helps me cut through the bull and zero in on the fundamentals.

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