Is It Wise to Re-Name a Product?
Bob Bly is a famous copywriter that has been developing copy for companies and teaching others how to write for years.
His latest newsletter featured a nifty article about semantics. Here’s the gist – you shouldn’t call a fruitcake a fruitcake because of the negative associations people have. Call it “Native Texas Pecan Cake” and you’ll see sales go through the roof.
Check out his site (www.bly.com) to see all the resources and services he has to offer. If you’re looking for a copywriter and his rates are out of your range, drop me a note or a call and I’ll see what I can do for you (www.qualitywriter.com).
And think about this semantics issue. Are there products in your eBay store or auctions that could use a semantic make-over?
P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!
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