Thursday, November 03, 2005

Is It Wise to Re-Name a Product?

Bob Bly is a famous copywriter that has been developing copy for companies and teaching others how to write for years.

His latest newsletter featured a nifty article about semantics. Here’s the gist – you shouldn’t call a fruitcake a fruitcake because of the negative associations people have. Call it “Native Texas Pecan Cake” and you’ll see sales go through the roof.

Check out his site ( to see all the resources and services he has to offer. If you’re looking for a copywriter and his rates are out of your range, drop me a note or a call and I’ll see what I can do for you (

And think about this semantics issue. Are there products in your eBay store or auctions that could use a semantic make-over?

P.S. knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). sells if for 36% off!

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