Tuesday, January 03, 2006

Do Guarantees Work for eBay Sales?

Don’t think that by offering money-back guarantees on your eBay products you’ll be sending out refunds on a daily basis. If you’ve described your products honestly and accurately, requests for refunds won’t be common. And the trust that such guarantees inspire will generate much more money than what you may lose with the occasional refund.

From chapter 6 of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005)

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