Thursday, December 13, 2007

Good eBay Marketing Starts with One Little Thing

This may seem like a strange thing to say - coming from a guy who wrote a book on eBay marketing, advertising and sales. Yet, I'm going to say it anyway.

1) Put down the eBay books and articles.

2) Open up TurboLister (or whatever other listing interface you use).

3) Start listing.

Do it.

All the preparation in the world can't make up for the things you learn and the skills you develop by doing.

If you can't think of anything specific to do right now, start with something small. Go through some of the previous posts here and pick *one* thing to do. Tweak a listing, write an AdWords ad, take a better photo... get that first thing off your list and then move on to the next. Do, do (dah, dah, dah).

I should add another entreaty: try it. Trying new things helps you grow, and you often stumble on better ways of "doing it." Discovery is serendipitous. Meander, test, think, re-jigger, and evaluate. This is the way to innovation and improvement.

Happy selling - and happy holidays to you, too!

Good things,

Phil

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