Wednesday, October 19, 2005

eBay Product Naming Critical - Research Shows Product Naming Biases

This week, Dr. Robert Cialdini’s Inside Influence Report has some nifty things to say about naming products. Check out the article for a course on why certain crayons and sweaters are named the way they are. Here’s a taste:

“..unexpected descriptive and ambiguous color and flavor names are both likely to engender more positive feelings toward a given product to a greater extent..”

P.S. Amazon.com and Walmart.com have the lowest prices for "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005)

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