Wednesday, October 05, 2005

I Know What´s Hot on eBay -- Part 2

I Know What´s Hot on eBay – Part 2
by Jen Cano, eBay Certified Consultant

Sort by Auction with Sales on the Keywords Tab
Why would I begin my search by looking at the keywords tab? The Keywords tab shows statistics about every word in every auction included in the research. Since most people include the brand name in the title, this is a great place to begin an initial comparison of brands.

I began by clicking on the Auctions with Sales column heading. This sorts the words in the titles according to the number of auctions that sold. As I scanned the list, two brands popped out at me: Gap and Elefanten. They each showed nearly 80 successful auctions, with an average success rate of over 80%. Average sales prices looked good, too. These statistics told me that it was worth my time to find out more about the two most promising brands.

Comparison Research
To fully compare the two brands, I requested two more reports. For the first one, I entered the keyword Gap, in addition to the category information. For the second one, I entered the keyword Elefanten, in addition to the category information. Not surprisingly, the information on the Keywords tab from my more generic report gave accurate clues to what I found when I ran the more specific reports. Here´s what I found:

Brand-----# of Auctions---ASP (average sales price)-----Success Rate

As you can see, other than sales price, the auctions are pretty neck-and-neck. I´d have to do some research to find out how much I can get the two types of boots for. That will help me make a decision about which brand will give me the highest profits.

Make Your Auction Even Hotter

Once you´ve identified that hot-selling item, you can take your research one step further to find out how to boost your chances of selling and your profits to an even higher level. For example, the Reports tab on my Elefanten girls boots research shows that Buy It Now (fixed price) auctions had an average success rate of 89.87% with an ASP (average sales price) of $26.23.

Use the Reports tab to find out other ways to boost your success, such as the best auction features, starting day, ending day, and ending time. For more complete information about how you can increase your auction success using DeepAnalysis, see the Getting Started section of our Sellers Guide, found at

About the Author
Jennifer Cano is a certified eBay consultant and Senior Editor for Bright Builders, the makers of HammerTap. She is also an editor for eBay Radio.

© Bright Builders, 2006.


At 4:01 PM, Blogger David said...

Hi there, I thought you might be interest in this is you are interested inebook online selling I have found a great site aboutebook online selling

Nioce looking blog by the way

At 8:59 AM, Blogger Joe Muka said...

Hi, Saw your site late night. Some of your ideas I may use for my site about onsite training voip It's kind of a boring topic...I liked some of your info.

At 6:25 PM, Blogger PolarTrader said...


I really enjoy your blog aimed at VoiP Solution.
This VoiP Soulution is based on P2P and I'am very impressed of all the options. It must be some of the best Voip Solutions Architecture on the net.
As an Affiliate you get a very lucrative income potentials, Total company payout: 90%
f ip solution voip
f ip solution voip


Trond K.

At 10:05 PM, Blogger cash at home said...

Hi, you have a great blog here! I'm definitely going to bookmark you!
I have a email advertising marketing site. It pretty much covers email advertising marketing related stuff. Check it out if you get time :-)

At 2:56 AM, Blogger The Critic said...

I was just searching for a product, service or web page to review for my site SEO Traffic Rank, I'm constantly trying to find related info for 100 seo seo seo tool top. Any way I liked your page!


Post a Comment

Links to this post:

Create a Link

<< Home