Monday, October 10, 2005

eBay Scarcity in Action

I ran out of books (for sale) this weekend at the Learning Annex presentations – the book being The 7 Essential Steps to Successful eBay Marketing. Poor preparation on my part but perhaps a lesson in scarcity. Some people ended up paying more than the sticker price because I had so few of them.

Portions of the advanced marketing chapter (Chapter 5 of the book) deal with scarcity and how to develop scarceness around your auctions and listings. Check it out.

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