Wednesday, November 09, 2005

Build Business by Specializing - eBay Needs You

In the early sections of The 7 Essential Steps to Successful eBay Marketing, we talk a lot about niche marketing. As eBay becomes more and more competitive, it’s important to be an expert in a particular industry or product line and then transfer your knowledge to customers and prospects. It’s a great way to build business – plus, it’s a great way to live. You become intimately involved with your business and you learn along the way.

You come across the “specialize” theme quite often in business books.. so don’t just take it from me.

Cases in point:

“Those who attain to any excellence commonly spend life in some single pursuit, for excellence is not often gained upon easier terms.”

Samuel Johnson
(1709-1784, British author)

“It is those who concentrate on but one thing at a time who advance in this world. The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates his or her individuality.”

Og Mandino
(1923-1996, American motivational author, speaker)

P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!

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