Monday, November 07, 2005

Everyone Lives by Selling Something

“Everyone lives by selling something.”

-- Robert Louis Stevenson

Not much else to explain here… but I’ll try to add a little. Many of us often retreat from the word “sales” because it sounds underhanded. Negative spinning from groups that look down on persuasion and progress would have us believe that we’d be better off in some Luddite utopia where everyone hunts and gathers for their own subsistence. But RLS has it right – when you persuade and sell, you move survival and pleasure resources in your direction.. and, perhaps more importantly, you efficiently move resources toward others that need them. That’s what the free market’s all about. Dig it.

P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!

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