Wednesday, July 13, 2005

5 Steps to Remember When Selling on eBay

Here are five quick tips that keep you focused on the prize when writing your eBay descriptions (they also work for ads, brochures, mailers.. anything that seeks to sell a prospect). They come from Bob Bly's "The Copywriter's Handbook," which is one of the bibles of the copywriting industry.

1. Get Attention

2. Show a Need

3. Satisfy the Need

4. Prove Your Superiority -- and Your Reliability

5. Ask for the Order

These are from Chapter 4 (Writing to Sell). Anyone interested in what actually works in sales copy -- whether it's online, in a post card, or in an email message -- should review this chapter.

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