Friday, November 11, 2005

eBay Launches New Data Mining Tool – Big News for Sellers (and buyers)

The Motley Fool investment site posted an article today about eBay’s new buyer and seller database mining features. If you haven’t heard about this, it’s worth your while to check it out.

“..the twist here is that instead of marketing its information to data-hungry corporations, eBay's new service is aimed at the same growing community that it is drawing the data from in the first place.”

That means you, sellers! Some buyers will use this, but it’s the sellers that have the most to gain. The opportunities are endless. And this may put some pressure on 3rd party software parties like DeepAnalysis and SmartCollector. eBay is encroaching on their existing tools.

Any thoughts? Excitement? Enthusiasm? Let us know what you think of this development, and tell us how you intend to use it (if at all).

P.S. knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). sells if for 36% off!

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At 11:55 AM, Anonymous Frank Ross said...

Phil, I can see one problem with eBay's package: only 10 saved searches unless you use the $25 per month version. Then you get 100.

Deep Analysis allows for any number of saved searches. Having said that though, Deep Analysis (Hammertap) has received much criticism for implementing annual maintenance fees on top of having to buy the software; they might want to now rethink these annual fees. Also Deep Analysis only does 30 days. Ebay's package is 60 days (or 90 days with the $25 per month version). Anyways, it will be interesting to see how this develops.


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