Tuesday, November 15, 2005

eBay Marketing: Keyword Fundamentals

Excerpt from "The 7 Essential Steps to Successful eBay Marketing."

Keywords and Item Titles

Keywords help buyers find your product among the millions of items available on eBay. So, you need to carefully choose the words that potential customers will use to describe your product in their searches and use them in your item title and description.

Put yourself in the prospect’s place and brainstorm the words they would use to search for your product on eBay. Obviously, the primary keyword would be the object itself. Other essential keywords include:

* Manufacturer or brand name* Model
* Style
* Color
* Material
* Country of Origin (if indicates quality or uniqueness)
* Age or Year Made (especially important for antiques and collectibles)
* Condition (new, mint condition, etc.)
* Size
* Different spellings of the item

Zero in on the best keywords to use in your title and description by using the eBay search engine to figure out what keyword titles work well historically. Search your own keywords and see what comes up. Sort by completed item sales and by highest price first.

Hint: You can use your brainstormed keyword list to create keyword advertising campaigns, a topic we’ll discuss in Chapter 6.

P.S. Amazon.com knocked 32% off the cover price of "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill, 2005). Walmart.com sells if for 36% off!

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